The analysis of 'game' is crucial to deepen our understanding of the evolution of various animal species. This phenomenon, which influences multiple aspects of the lives of 'playful organisms', has a significant impact on different time scales. By examining 'game' in Homo sapiens, we can appreciate how this behavior integrates ontogenetic, phylogenetic, social and cultural elements. Through play, humans actively explore, learn about, and transform the world. This paper focuses on the importance of game in the process of niche construction and the emergence of human cognition. Within the framework of contemporary evolutionary thinking and embodied cognitive sciences, the study of game stands out for its focus on the centrality of the organism and the incorporation of multiple channels of inheritance and factors beyond somatic boundaries.